Last updated: 18 October 2026
Open question before you paste this: which analytics or ad tags are actually on the site? The table below lists the usual ones. Delete any row you don’t use, and if there are none, keep only the first two rows and remove the consent-banner wording.
This page explains which cookies victorybrands.co.uk uses and how to control them. It should be read with our Privacy Policy.
What cookies are
Cookies are small text files a website stores on your device. Some are needed for the site to work. Others tell us how the site is used or let advertising platforms recognise you on other sites. We use similar technologies such as local storage and tracking pixels in the same way, and this policy covers those too.
Cookies we use
| Cookie | Set by | Purpose | Type | Lasts |
|---|---|---|---|---|
| wordpress_, wp-settings- | Victory Brands | Keeps our own team logged in to edit the site. Not set for visitors. | Strictly necessary | Session to 1 year |
| cookie consent (name depends on your banner plugin) | Victory Brands | Remembers whether you accepted or declined optional cookies | Strictly necessary | 12 months |
| _ga, ga* | Google Analytics | Counts visits and pages viewed so we can see what people read | Analytics | Up to 2 years |
| _fbp | Meta | Lets Meta measure ads and show relevant ones on Facebook and Instagram | Marketing | 3 months |
| li_sugr, bcookie, UserMatchHistory | Measures LinkedIn ads and page visits | Marketing | 30 days to 1 year |
Strictly necessary cookies are set without consent because the site cannot work properly without them. Analytics and marketing cookies are only set if you accept them in the cookie banner.
Your choices
- The banner: when you first visit, you can accept or decline optional cookies. You can change your mind at any time by clearing your cookies and reloading the site, which brings the banner back.
- Your browser: every browser lets you block or delete cookies. See the help pages for Chrome, Safari, Firefox and Edge. Blocking strictly necessary cookies may stop parts of the site working.
- Opt-outs: Google offers a browser add-on to block Analytics, and you can manage ad preferences directly with Meta and LinkedIn.
Third parties
The analytics and marketing cookies above are set by Google, Meta and LinkedIn, who also process the data they collect under their own privacy policies. We only see aggregated reports.
Changes
We will update this page when the cookies we use change and revise the date at the top. Questions go to hello@victorybrands.co.uk.